Customer Experience Intelligence · Kigali, Rwanda

Know every
guest.

70% of your guests tonight will never come back.
You won't know who they were. You won't know why they left. You have no way to reach them.
ejo changes that.

See How It Works

No contracts · No commitment · Just data

Guest Check-In
Live Now
A
Amara K.
9th visit this month
Returning
Returning
38%
↑ 5pts this week
Feedback
4.2★
47 ratings
Loyalty Pts
320
68% to reward
Amara — 9th visit · 8:14
New guest registered · Table 6 · 8:19
Jean returned after 12 days · 8:23
⚠ At-Risk · 23 guests, 3 weeks gone
Risotto: 55 views, 8 orders — review pricing
Amara — 9th visit · 8:14
New guest registered · Table 6 · 8:19
Jean returned after 12 days · 8:23
⚠ At-Risk · 23 guests, 3 weeks gone
Risotto: 55 views, 8 orders — review pricing
70% Never Return 0 Competitors in Kigali 1,460 Venues in Rwanda 25× Feedback Response Rate 10× Loyalty Enrolment Visit Frequency $647M Rwanda Tourism Revenue 70% Never Return 0 Competitors in Kigali 1,460 Venues in Rwanda 25× Feedback Response Rate 10× Loyalty Enrolment Visit Frequency $647M Rwanda Tourism Revenue
The Problem

In Kigali's hospitality industry,
everyone is competing for the
same customer.

And yes — profit is the goal.

But here's the real question: are you building for profit… or for customer experience that creates profit?

Real profit doesn't come from new customers —
it comes from customers who return.
Retention is key.

Acquiring a new customer costs 5–7× more than keeping one. You have no system to keep them.

0%
of guests never return after first visit
Harvard Business Review, 2024
0
In-venue guest intelligence tools in Kigali
East Africa Food-Tech Research, 2025
$0M
Rwanda tourism revenue · 2024
Rwanda Tourism Board, 2024
1,460
Hotels and venues in Rwanda. Zero with this.
Rwanda Development Board, 2024

What you see.
What you're blind to.

✓ What you already know
Total revenue per day
Number of covers
Which dishes sold
Transaction timestamps
Cash vs card split
✗ What you're flying blind on
Who your guests actually are
Which guests have visited 5+ times
Why 23 people viewed a dish and didn't order
Guest sentiment before it becomes a review
Which guests haven't returned in 3 weeks

A receipt tells you what sold.
ejo tells you who bought it.

The System

One QR code. Fifteen seconds.
A guest profile built for life.

Before, during, and after the sale — ejo is working.

01 · Before the Sale
Identify
& Personalise

Every guest starts as a stranger. ejo makes sure they don't stay that way.

From the first interaction, profiles begin to form — quietly, automatically. Preferences, visit patterns, and behaviour start building before a single order is placed.

By the time they sit down, you're not guessing — you're already personalising.

02 · During the Sale
Order
& Engage

Ordering is no longer just a transaction — it's a data moment.

Guests browse, order, and pay seamlessly — individually or as a group. Every action is captured in real time: what they choose, how often they return to it, how they spend.

ejo is learning behind the scenes — turning every order into insight you can use.

03 · After the Sale
Retain
& Win Back

Most businesses lose customers silently. ejo makes it visible — and actionable.

See who comes back and who doesn't. Re-engage before they disappear. Build loyalty through recognition — not discounts.

Retention doesn't start after they leave — it starts while they're still within reach.

The Guest Experience
01
Arrive
Scan & Register
Name + WhatsApp. 15 seconds. Identity for life.
02
Browse
Digital Menu
Every view, every choice, recorded
03
Order
Pay Seamlessly
MoMo · Airtel · Card · Cash
04
Play
Earn Loyalty
Points that build return habit
05
Rate
One Emoji
Before they open TripAdvisor

No app download · Tablet or any guest's phone via QR code

The Product

What you know tonight that you
couldn't know last Friday.

ejo is not a POS. Not a CRM. Not a loyalty app. It is a decision engine for guest retention — built for the operators Kigali's hospitality sector deserves.

ejo Dashboard · Kigali · Tonight
Live
Guests Tonight
47
↑ 12% vs last Fri
Returning
38%
↑ 5pts this week
Revenue
1,840K
RWF tonight
Score
4.2★
47 ratings
⚠ At-Risk · 23 guests haven't returned in 3 weeks — win-back window is closing
Amara checked in — 9th visit this month · Table 4 · 8:14pm
Mushroom Risotto: 55 views, only 8 orders — review description or pricing
A
Amara K.
9 visits · Table 4
VIP
J
Jean M.
Returned · 12 day gap
Back
F
Faida N.
Last: 3 weeks ago
At Risk
The Human Story

Behind every cover,
a person worth knowing.

Hospitality has always been about people. ejo doesn't replace that — it deepens it. Every scan, every order, every return visit becomes intelligence that lets your team deliver a genuinely personal experience at scale.

Amara K. 9th visit ● VIP Flat white ● S2
01
A guest arrives as a stranger.
They scan. Fifteen seconds. A name, a number, a preference. They are no longer anonymous.
02
They eat, they order, they play.
Every interaction deepens their profile. The system learns. The operator sees in real time.
03
They leave. But ejo remembers.
When they go quiet, ejo alerts you. A message. They come back. The relationship deepens.
04
A stranger becomes a regular.
Worth 7× more than any new customer you could acquire. That is the return on knowing your guests.
Proven at Scale

This model works.
The data is in.

Three datasets. One conclusion.

Chili's × Ziosk
USA · 1,100+ restaurants · 2024
+20%
Dessert sales from tablet upsell
+15%
Tip average with default suggested
25×
Feedback response rate increase
10×
Loyalty enrolment rate
Dunkin' Gamification
USA · Global loyalty programme
Visit frequency from Boosted Status
Game mechanics beat static discounts
Emotional loyalty — not transactional
Africa Digital Gap
East Africa · 2024–2025
0
In-venue dining tech deployed in Kigali
1st
Mover owns the category standard
19%
Rwanda ICT sector growth Q1 2025
Strategy

90 days.
Proof, not theory.

Coffee shop guests return 4–5 times a week. That density builds intelligence faster than any other venue category — and proves the model before we scale to restaurants, retail, and wellness across Africa.

Coffee Shop
4–5× per week
270+ guest interactions in 90 days
Restaurant
1–2× per month
~30 interactions in same period
"A restaurant sees 30 interactions in 90 days. A coffee shop sees 270+. That difference is everything."
90
Days to proof
270+
Guest interactions
More data than restaurant
Vision

Built in Kigali.
Designed for Africa.

Built for businesses with customers — designed for retention.

01
Coffee Shops
Now · Kigali
02
Dining / Restaurant
Est. Q3 2025
03
Retail
Est. Q1 2026
04
Wellness / Gym / Spa
Est. Q2 2026
05
East Africa
2026 →
Kinyarwanda Yesterday
ejo
Kinyarwanda
Kinyarwanda Tomorrow

The same word. Context determines direction.
Built on understanding the past. Pointed firmly at the future.

The Pilot Offer

What would change for your business if you knew every guest by name?

One table.
Four weeks.
Zero cost.

One tablet, fully configured with your menu and branding. Complete guest experience from day one. Live dashboard. Real profiles. Real data. A 4-week report showing what you couldn't see before.

If the data doesn't convince you — we walk away.

Live dashboard from day one
Real guest profiles · real data
No contracts. No commitment.

No contracts · No commitment · Just data